Holding Tight For Pride

By February 23, 2017News

On the evening of Wednesday 22 February 2017 the central Auckland “Pink Path” came alive with people holding hands, drawing attention to the Auckland Pride Festival and research showing LGBTIQ+ people feel uncomfortable holding hands in public.

the message to the Pride community to #HoldTight when they feel like letting go

ANZ’s #HoldTight campaign to support the Pride community motivated more than 75 ANZ staff and supporters to hold hands on Auckland’s Pink Path last night.

#HoldTight is ANZ’s 2017 message of hope from its staff and customers to LGBTIQ+ (lesbian, gay, bisexual, transgender, intersex and queer) communities. The theme reflects recent ANZ-commissioned research results which revealed many LGBTIQ+ people feel uncomfortable holding hands in public.

The group of Aucklanders brightened up the night by sporting #HoldTight wristbands which glowed when connected, a striking addition to the hot pink glow of the path. It was an encouraging message to the Pride community to #HoldTight when they feel like letting go, just days ahead of the Auckland Pride Parade.

ANZ is a longstanding supporter of the Pride community. 2017 marks the fifth year that ANZ staff will be marching in the Auckland Pride Parade.

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