On the evening of Wednesday 22 February 2017 the central Auckland “Pink Path” came alive with people holding hands, drawing attention to the Auckland Pride Festival and research showing LGBTIQ+ people feel uncomfortable holding hands in public.
ANZ’s #HoldTight campaign to support the Pride community motivated more than 75 ANZ staff and supporters to hold hands on Auckland’s Pink Path last night.
#HoldTight is ANZ’s 2017 message of hope from its staff and customers to LGBTIQ+ (lesbian, gay, bisexual, transgender, intersex and queer) communities. The theme reflects recent ANZ-commissioned research results which revealed many LGBTIQ+ people feel uncomfortable holding hands in public.
The group of Aucklanders brightened up the night by sporting #HoldTight wristbands which glowed when connected, a striking addition to the hot pink glow of the path. It was an encouraging message to the Pride community to #HoldTight when they feel like letting go, just days ahead of the Auckland Pride Parade.
ANZ is a longstanding supporter of the Pride community. 2017 marks the fifth year that ANZ staff will be marching in the Auckland Pride Parade.